ATPI appoints Clare Pereira in new Global Customer Content Role
Clare Pereira has joined the leading travel and events management business ATPI as global director of content and customer platforms – a newly created role that will bolster the company’s initiatives around the personalisation of its technology. The new appointment is effective immediately.
Reporting into chief innovation and technology officer Ali Hussain, Pereira brings a wealth of experience in developing multi-channel content across air, hotel and mobile platforms. The new role will see Pereira work across the business to deliver ATPI’s online strategy in addition to further enhancing the customer platform experience and content personalisation strategy.
Ali Hussain, chief innovation and technology officer, the ATPI Group, said:
“Personalisation is one of the hottest topics for our industry. Travel technology must be flexible and provide genuine relevance and insight for users. Clare has a sterling reputation for her work in enhancing the client experience and personalisation capabilities of travel management technology products and platforms. We are very fortunate to have her on board and her expertise will complement our client offering further.”
Pereira, who will be based in London, added:
“ATPI is a dynamic business that is committed to standing apart from the crowd with bespoke client-facing technology. I am looking forward to meeting clients and using their feedback to shape future product development and set new trends in TMC technology.”
All of the ATPI Group’s divisions are powered by bespoke and proprietary developed technology that aids businesses around the world in boosting efficiency. It provides actionable management information reporting and can be tailored to an individual organisation’s requirements.