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Unlocking the power of data: How ATPI Analytics is driving innovation in the marine industry


In the modern digital era, data has become a highly valued asset. For businesses operating in the marine industry, the ability to unlock the power of data can provide valuable insights that can drive innovation and improve efficiency. ATPI is a company that stands at the forefront of this trend, offering ATPI Analytics, a platform to help marine businesses gain a competitive edge.

What is Analytics?

ATPI Analytics is a web-based platform that can help you transform your travel data into actionable data-driven insights with the view to improve your booking patterns, reduce your crew change air ticket costs and be in control of your travel budget.

ATPI Analytics presents these insights in an easy-to-understand format, such as dashboards, graphs, and charts. 

ATPI Analytics Customisation

ATPI Analytics also provides a range of customisation options, allowing marine companies to tailor the platform to their specific needs. This means that companies can focus on the data and insights that are most relevant to their operations, improving their decision-making and driving cost decreases.

Benefits for Marine Companies

By using ATPI Analytics, marine companies can unlock a range of benefits that can improve their operations and bottom line. Here are just a few of the ways and examples that ATPI Analytics can help:

Enhancing Journey Cost Assessment and Performance Monitoring

ATPI stands out as the pioneering company that has developed analysis based on passengers and the full journey, whilst other similar tools analyse based on tickets and city-pairs. This unique and innovative feature enables crew managers to effectively assess the total cost incurred for each crew member, spanning from their very first departure airport to their final destination airport. Armed with this invaluable insight, maritime companies can better understand and analyse crew travel costs and improve performance and budgeting.

Cost savings

ATPI Analytics offers valuable insights into travel expenses, enabling marine companies to identify cost-saving opportunities and optimise their spending. For instance, by comparing Q1 expenditures in 2022 and 2023, marine companies can pinpoint areas where they can potentially cut costs. Factors such as seasonality and advance booking of flights may contribute to such reductions, as detailed by the data presented through simple charts. 

Increased efficiency  

Through its provision of data and insights, Analytics offers a valuable tool for marine companies seeking to identify operational inefficiencies and drive performance improvements. The platform’s data breakdowns are highly granular with a feature called Self Service reporting, allowing clients to easily export customised Excel spreadsheets based on various dimensions such as vessel, rank, reason for travel, dates, origin-destination, and a lot more. These reports are available instantly, streamlining the data-driven decision-making process for marine companies, and assisting them to transform raw data into actionable business decisions, making them more flexible and efficient with their daily travel operations.

Better decision-making

The predictive analysis page is a powerful tool that uses past data to create “what if” scenarios for marine companies. This feature allows marine companies to estimate what would have happened if certain decisions had been made differently in the past. By analysing data on past bookings, the predictive analysis page can identify patterns and trends that may indicate missed opportunities for cost savings or improved efficiency.

For example, if the data shows that last-minute bookings for a particular route are consistently more expensive than bookings made further in advance, the predictive analysis page can estimate how much money could have been saved if those bookings had been made earlier. 

In today’s rapidly evolving digital age, marine companies need to be equipped with powerful tools that can unlock the full potential of their data. ATPI Analytics, a robust platform, offers a marine-oriented rationale, and provides marine companies with valuable insights that can optimise their operations, cut costs, and ultimately drive growth. With its powerful predictive analysis capabilities, passenger-centric approach and innovative features, ATPI Analytics is a must-have for any forward-thinking marine company looking to stay competitive. Don’t miss out on the benefits that ATPI Analytics has to offer – schedule your demo today and take the first step towards unlocking the power of your data.

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