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Sounding good vs doing good

How to avoid greenwashing and add integrity to your sustainable travel strategy

There has been a flood of information regarding environmental sustainability and travel over the last few months as organisations race to publicise their new sustainability efforts. However, not everything is as green as it seems and corporates who are looking to limit their impact on the environment can soon become victims of greenwashing. 

Here we take a look at three of the most popular initiatives being added into corporate sustainability strategies right now and highlight key considerations that organisations should take when deciding which is right for them:

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