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Event secrets: how ATPI secures hotel rooms in fully booked cities

Event secrets: how ATPI secures hotel rooms in fully booked cities

Learn how ATPI Global Purchasing Manager, Maarten Brunt, employs a four-point strategy to ensure our clients always get the best rooms in the most sought-after locations 

Introducing our secret weapon: Maarten Brunt

As ATPI’s Global Purchasing Manager, he brings the experience and strategic expertise required to secure hotel accommodation in periods of high demand. It’s thanks to Maarten that our clients always have access to the best hotels, even when cities are reported as being fully booked.  

Maarten has a pivotal role within ATPI, but it’s his relationships with our external partners that makes all the difference. He has spent years building and maintaining relationships with hotel partners around the world, successfully negotiating competitive rates and securing room blocks in advance, even when availability is scarce due to major events.  

With Maarten on our side, ATPI can confidently continue to deliver exceptional value and convenience to our clients. There’s no challenge we can’t overcome.  

How to secure hotel rooms in high-demand cities 

Ready to learn the secret to our success? There’s no mystery or magic here, just a tried-and-tested strategy built on advanced planning and strong relationships.  

When looking to secure the hotel rooms that no one else can, Maarten has a four-part formula that starts working months – or even years – before an event kicks off.  

Here’s how his strategy takes shape:  

  1. Advanced Planning  

With our years of experience and unique understanding of market fluctuations, ATPI can anticipate when periods of high demand will impact our accommodation partners and start negotiating with hotels well in advance. Through our smart forecasting and prior planning, we can lock in blocks of rooms before our competitors, ensuring our clients always have a great place to stay at competitive prices.   

  1. Strong Partnership  

Great relationships can’t be created overnight. We’ve spent years cultivating relationships with hotel chains and independent properties alike, forming deep bonds, rooted in trust and mutual respect. We nurture these partnerships year-round, which allows us priority access to rooms, even when availability is limited.  

  1. Valuable Network  

When traditional booking routes are restricted, we can leverage our network and established connections with sports federations and organizing committees. These valuable relationships allow ATPI to access accommodations that are often reserved for event officials, offering our clients rooms that aren’t available to the general public. This means we can provide suitable, often premium, accommodations even in the most challenging situations and most sought-after events.  

  1. Insider Access 

When high-demand periods have no vacancy signs lighting up all over cities, our long-standing relationships with hotels can still create space. Due to our consistency and positive approach to working with our partners, many hotels proactively reach out to use with new accommodation options, even when demand is high. These partnerships means that ATPI is often favoured above others and granted priority access to the best possible rooms year-round.  

These simple yet effective strategies ensure that ATPI remains a world-leader in business and sports travel, consistently delivering on our promise to secure accommodation when and where it’s required, no matter the circumstances.  

Stay ahead of the game with ATPI  

At ATPI, we don’t simply respond to challenges – we anticipate them. By combining strategic planning and strong partnerships with a dedicated team, our clients will always stay ahead of the game. Whether you need to secure hotel rooms in a fully booked city or get support with managing complex travel logistics, ATPI will be your trusted partner for success.  

The ultimate insiders; we’re a team you can rely on, today and every day.  

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