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New General Manager appointment as Direct ATPI readies for growth in China’s vibrant corporate travel market

Global Network – local expertise: Ning Qu’s understanding of local and international markets will empower Chinese businesses with across-the-board global travel operations
Ning qu

ATPI, a world-leading corporate travel, specialist travel and events solutions provider, has appointed Ning Qu as General Manager for ATPI China, effective immediately. Based in Shanghai, Ning will lead the local team of travel specialists as ATPI expands its operations across China and support its complex customer requirements.

The appointment, which reflects ATPI’s long-term commitment to the Chinese market, follows a period of strong growth for the company, culminating in ATPI’s recent acquisition by Direct Travel, Inc. This expanded scale and global footprint further underlines ATPI’s ability to deliver innovative, technology-enabled and sustainable travel solutions to clients worldwide.

Read more about Direct x ATPI here

With over 20 years of experience in travel operations management, supplier relations and digital transformation, Ning brings a deep understanding of China’s unique business environment. This enables clients to navigate domestic travel systems, regulatory requirements and regional business practices with greater clarity, while benefiting from improved responsiveness and proactive local support aligned with their global travel policies.

Ning said: “I was impressed by ATPI’s portfolio of clients across diverse industries and its long-term partnerships forged through trust, reliability and personalised service. My leadership style​​ aligns with ​​ATPI’s core values​​ and its ​​global strategic direction. The chance to contribute to such a dynamic and international setting is incredibly appealing.

Our goal is to empower Chinese businesses with ​​efficient, secure and sustainable global travel operations. ATPI China’s long-term vision is to serve both local enterprises’ international business travel requirements and the China-based needs of multinational corporations. We will accelerate our presence in ​​corporate travel, marine logistics, energy and MICE travel​ to deliver flexible, efficient solutions that cater to local market needs.”

Kelly Jones, Managing Director – Southeast Asia, China, Hong Kong & Taiwan, ATPI, said: “Ning Qu brings extensive experience in travel management and a deep understanding of China’s unique business environment. Under her leadership, ATPI China will continue to deliver innovative, reliable solutions while enhancing our local capabilities.”

ATPI, founded in 2002 and headquartered in Manchester, UK, combines a global network of more than 100 offices and is renowned for its innovative, tech-driven solutions and deep expertise across specialty markets such as energy, marine, sports, and mining. Direct Travel, based in the U.S, is an industry-leading travel management company with a long history of proven market expertise and more than 4,500 clients worldwide.

ATPI’s acquisition by Direct Travel creates a USD6 billion global travel management powerhouse that prioritises country-specific, future-ready and sustainable solutions. This will better position ATPI China to offer Chinese organisations personalised and localised services while simultaneously supporting their global business travel needs.

As China’s businesses thrive, they increasingly look for ​​bespoke, sophisticated travel management solutions that align with worldwide standards – requirements that ATPI fulfils with ​​global resources and local service excellence​​. And with clients prioritising ​​localised service, ​​digital tools and cost efficiency, the company’s long-time championing of digitalisation to enhance the effectiveness of its corporate services enables it to provide country-specific solutions​​ that include instant ​​customer service, advanced tools and multilingual support.

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