Why ATPI for Sports Events?
We provide winning experiences for fans & stress-free travel for sports stars
Sports Events
At ATPI Sports Events we understand how powerful live sporting events can be, whether you’re using them as part of your marketing strategy, as a way of providing an amazing experience for your customers or are travelling as a team to take part.
The benefits of working with ATPI Sports Events
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Access sports events knowledge and experience through our team of industry experts
Our international network of offices and partners combined with our 25 years of sports events experience means that we’re able to offer our clients unrivalled knowledge and quality of service.
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Work with a team who act as an extension of your organisation
By aligning with your values and truly understanding your goals our team of sports events specialists act as an extension of your organisation, with your priorities guiding every step in the sponsorship activation process.
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Improve efficiency by finding everything you need for a successful sporting experience under one roof
From group booking specialists, creative expertise and marketing consultancy to hospitality packages, supplier relations and travel logistics – everything that you need to make your organisation part of an amazing experience can be found under our roof.
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Improve efficiency by accessing every sports events solution under one roof
From group bookings, creative expertise and marketing consultancy to hospitality packages, supplier relations and travel logistics – we provide it all, meaning your corporate hospitality, sponsorship activation and travel logistics are managed by experts who know your business.
ATPI Sports Events’ 25 years of experience of working alongside athletes, international sports teams, organising committees and federations means we have in-depth knowledge of the logistics of sporting events such as the Volvo Ocean Race, the Commonwealth Games and the Olympic Games. Whether you’re looking to overcome the challenges of sponsorship activation, travel logistics, programme design, registration, stakeholder management or group ticketing and travel, our team of sports specialists are on hand, ready to find a solution.
Insights for Sports Events
How has the sports fan experience evolved in recent years?
Regardless of wider circumstances, sports fans across the globe have a passion for attending live sports events; whatever the competition, they will always entice fans through the gates - but the manner in which we enjoy our sporting events is constantly evolving and the Covid-19 pandemic has had a significant effect on how we engage with our favourite teams and athletes.
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Could the sports industry become one of the world’s biggest sustainability influencers?
Sports has always been widely perceived to generate social impacts. When you consider a sports influencer, you think of designer fashion, exercise regimes or even socialising habits, but what if this powerful machine could use its influence to encourage a more green conscious generation?
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What ATPI Sports Events did when one of the biggest sporting events in the world was postponed
We talked to Kevin Perrin, Head of Commercial & Sports Relations at ATPI Sports Events, based in Canada and Ellen de Weijer, Senior Project Manager at ATPI Sports Events, based in the Netherlands, to find out how they and their teams have dealt with all of the uncertainty that has surrounded one of the biggest sporting events in the world for the last year.
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How ATPI managed travel and event logistics for the Canadian Olympic Committee
With 447 athletes all set to travel to Lima, the challenge for ATPI Sports Events was set...
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Vestas appoints ATPI Sports Events as activation partner for Formula E sponsorship
"We are now even more motivated to take our partnership to the next level and make the 2021 season a huge success"
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Successful PR and sponsor activation for Brunel at Volvo Ocean Race
Find out how ATPI Sports Events established a connection through an unforgettable experience with Brunel
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