The announcement comes at a critical time for the British Wheelchair Basketball squads as both senior teams continue their preparations for the 2020 Paralympics following spectacular performances to qualify at the 2019 European Championships. The GB Men regained their European crown following a dramatic final against Spain, and the GB Women scoped their first European Silver in the Netherlands.
The signing of a ‘ChariOfficial Supplier’ for the NGB’s travel arrangements, will ultimately provide the organisation with crucial support in the logistical planning of its GB teams’ travel planning.
ATPI Sports Events’ provision of sound operational and travel planning support will enable the squads to concentrate on their ambition to build upon their already impressive success.
The union with ATPI Sports Events also underpins British Wheelchair Basketball’s clearly defined ambitious commercial objectives which were outlined in the NGB’s new strategy unveiled in March.
Announcing the partnership was British Wheelchair Basketball’s Chief Executive, Lisa Pearce, who commented:
“The GB wheelchair basketball teams are amongst the best in the World; their phenomenal international success sees the squads travel extensively to ensure that they prepare by competing against the world’s elite.
“Undoubtedly our partnership with ATPI Sports Events is crucial to the team’s continued success, allowing the teams to truly focus on competition whilst their travel planning is in the safe hands of ATPI.
“It is charity partnerships such as our relationship with ATPI Sports Events which highlight the collaborative power and influence that our suppliers have on enabling British Wheelchair Basketball to deliver both corporate and performance objectives.”
Sharing Lisa Pearce’s vision of the relationship, Adam Knights, The ATPI Group’s regional managing director, UK, France and Benelux, added:
“We are extremely proud to unveil our four-year partnership with British Wheelchair Basketball today. There is an incredible synergy between our organisations.
“We pride ourselves on our ability to deliver a service which is tailored for our customers’ individual travel needs. It is absolutely our pleasure to be able to offer our services to British Wheelchair Basketball and its GB teams, and enable the team’s continued drive to bring home medals and realise international success and support the delivery of the Sports new five-year strategy.”
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