Beyond the ticket: ATPI’s Role in Shaping Sustainable Travel

ATPI are continuously refining its approach to sustainability, ensuring environmental and social responsibility are embedded across all aspects of the business. By supporting clients with their carbon reduction goals, fostering an inclusive company culture, and driving investment in areas like SAF, ATPI remains committed to shaping a more sustainable travel industry.

Here, three of ATPI’s sustainability leaders outline how ATPI is helping to shape a more sustainable future for corporate travel—one journey at a time.

Pippa Ganderton, ATPI Halo Director

ATPI Halo is built on three pillars: Measure, Reduce, and Engage. While these principles continue to evolve, ATPI now offers advanced emissions reporting, carbon budgeting, and traveller engagement tools to drive low-emission travel choices.

For businesses navigating complex sustainability reporting for audit disclosure, we provide clarity. Many small- to mid-sized businesses lack clear ownership of sustainability compliance, often caught between travel, finance and sustainability teams. ATPI consolidates all travel emissions under a single methodology, ensuring consistency and accuracy of reporting.

One of the biggest challenges for businesses is navigating the complexity of sustainability regulations. Our goal is to provide clarity and give them the confidence to report their travel and events accurately.

Sustainable Aviation Fuel (SAF) is another exciting area for ATPI. Through a partnership with Neste, ATPI enables clients to integrate SAF as a direct strategy for reducing aviation emissions, beyond supplier choice and behaviour change. This partnership makes SAF a viable solution that some industries are now mandating.

Businesses voluntarily integrating SAF today are setting the standard for the future. ATPI events such as Tack and Declare SAF investments with client carbon strategies, helping them achieve tangible reductions in their Scope 3 emissions.

Looking ahead, the development of SAF from alternative sources such as lignocellulose and algae will continue to play a crucial role in decarbonisation.

Louisa Toure, ATPI Sustainability Officer

The role of sustainability in business has transformed from a ‘nice to have’ to a compliance need. One of the biggest shifts in travel sustainability is the need for seamless, integrated across all areas of the business, taking long-term goals into account.

At ATPI, we take a pragmatic approach, recognising that businesses must focus on what is truly material to them rather than chasing trends. Sustainability is dynamic. Our strategy is built on strong foundations but remains flexible to adapt to new challenges.

A crucial element of this approach is embedding sustainability into decision-making across departments, ensuring it becomes a tool for problem-solving rather than an environmental burden. By creating a culture where sustainability is instinctive, rather than reactive, ATPI drives greater impact.

Rachel Brown, ATPI Global Culture and Talent Lead

Sustainability isn’t just about emissions, it’s about people. In my role, I see how ATPI’s social sustainability supports our employees and aligns with the company’s overall goals.

Historically, social impact projects were managed in local silos, but now, a global HR framework integrates best practice and collaboration across ATPI’s network.

One standout initiative is ATPI Inspires, where ATPI actively supports local causes and facilitates employee participation in meaningful programmes. By fostering the link between HR and sustainability, it emphasises ATPI’s commitment to social responsibility and community engagement.

By working together, both teams can amplify their impact, ensuring social sustainability is more than just an HR function and is a business-wide priority.

I’m also on the senior leadership team, and having this seat at the table means that people-focused sustainable initiatives are recognised as an integral part of our strategy. It’s not just about compliance, it’s about fostering an inclusive and supportive work environment.

ATPI’s approach is also data-driven. A Global Staff Engagement Survey benchmarks employee wellbeing across all offices, guiding HR strategies and ensuring best practices are replicated companywide.

Looking ahead, 2025 will see the launch of the Dignity at Work learning path, an initiative designed to foster a culture of diversity, equity, and inclusion throughout ATPI.

“We ensure that sustainability is not just a policy but a practice embedded into everyday operations.”