First held nearly 40 years ago, ITE is Hong Kong’s only travel fair. The annual ITE Hong Kong covers in two trade days buyers and travel trade both locally and regionally, and in two public days premium FIT who dominate the outbound market. Also, effectively combining leisure and MICE travel, ITE offers a comprehensive platform to exhibitors.
A major market, Hong Kong often ranks world’s 11th and 12th largest or Asia’s 3rd and 4th largest by total international travel spending. Hong Kong is part of China’s Greater Bay Area (the Bay) which includes Guangzhou, Shenzhen and other Pearl River Delta cities with many being major markets. The Bay’s combined GDP, say, in 2018 would have ranked the world’s 12th largest economy.
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