Supporting Sports Federations on the Road to Milan

As a major international winter sporting event approaches in Milan, attention naturally turns to the arenas, the ice, and the moments that define elite competition. While athletes focus on preparation and performance, a different priority emerges for staff, friends, and family members traveling alongside the teams: being there, on time, and without distraction, for the moments that matter most.

Behind the scenes, a complex operation is already underway. Long before the first games begin, travel planning, accommodation management, and constant coordination play a critical role in ensuring that accredited staff and loved ones can be present, supported, and focused on supporting the team rather than managing logistics.

To better understand what it takes to support sports federations during an event of this scale, we spoke with Kevin Perrin, Commercial Global Head of Sport, about how thoughtful logistics and real-time support help remove uncertainty for those travelling to Milan.

Travel designed to keep families present, not preoccupied

At the highest level of international sport, travel for staff, friends, and families is about far more than logistics. Schedules are compressed, accommodation is limited, and sports schedules can shift with little notice. For families in particular, these trips often represent rare opportunities to be there in person for defining moments, moments that cannot be repeated.

“Our role is to make travel feel effortless, even when the reality behind it is anything but,” explains Kevin Perrin. “When staff and families are not worrying about accommodation, payments, or last-minute changes linked to evolving competition schedules, they can focus on what truly matters: being present and supporting the team.”

This approach extends well beyond hotel bookings. It involves anticipating pressure points, navigating high-demand periods, and responding quickly when schedules change. With the right support in place, those travelling can move with confidence, knowing the details are handled, so nothing stands in the way of sharing the experience as it unfolds.

Operating under real-world pressure

Supporting sports federations during a major event means working in an environment where expectations are high and margins for error are small. Travel plans must remain flexible, communication must stay clear, and solutions must be delivered quickly when circumstances change.

“At this level, preparation is only half the story,” Kevin notes. “You can plan every scenario, but events of this scale always bring the unexpected. What matters is how calmly and effectively you respond when something shifts.”

In the lead-up to Milan, this mindset shapes every decision. Systems are stress-tested, workflows refined, and contingency plans kept ready. Staying close to the operation allows ATPI teams to adapt quickly without creating disruption for those travelling.

Experience that matters when it counts

With nearly three decades of experience supporting sports federations and major international events, ATPI Sports Travel understands that the most important work often happens out of sight.

As staff, friends, and families prepare to travel to Milan, the focus remains consistent: reduce uncertainty, absorb complexity, and ensure that everyone can be present for the moments that matter most.

Because when travel works seamlessly, nothing stands in the way of sharing the experience together.

Contact us today and see how ATPI can simplify your travel and logistics planning.