Where Dainese creates the route, ATPI builds the journey

A solid partnership for an unforgettable travel experience. 

The Challenge 

The Dainese Expedition Masters project, conceived and developed by Dainese in collaboration with Ducati, offers experienced riders an exclusive and unconventional travel adventure.
In the summer of 2025, one of the chosen destinations was Iceland — a breathtaking landscape, yet logistically demanding.
Four consecutive tours were organized — three off-road and one on-road — with dynamic itineraries that involved a hotel change at every stage.
The real challenge? Ensuring suitable accommodations along the entire route and coordinating the tour dates to guarantee the smooth succession of stages, week after week. 

ATPI’s Contribution 

Behind the scenes, ATPI handled all logistical aspects, working closely with Dainese’s Head of Experience to transform the proposed routes into a feasible, seamless experience.
The Italian team managed direct contact with Icelandic hotels to secure accommodations aligned with the itinerary defined by Dainese.
Thanks to collaboration with Ducati, the motorcycles were shipped directly from Italy to Iceland, while participants — coming from Europe, North and South America — reached the destination ready to live an unforgettable adventure. 

The Experience 

Continuous collaboration with Dainese’s Head of Experience made it possible to plan every detail — from fuel stops to dining points, from budget management to on-route safety.
On the ground, the group was accompanied by two expert motorcycle guides, supported by an assistance vehicle.
Before departure, all participants underwent a pre-selection process to assess their riding skills, ensuring maximum safety and enjoyment for everyone. 

The Value of Partnership 

Dainese Expedition Masters is an established format that, over the years, has brought riders from around the world to experience extraordinary adventures in spectacular destinations.
In 2025, it reached one of its most iconic moments in Iceland — but not only: additional tours took place in Italy, the Western USA, and Vietnam.
ATPI is the partner that transforms Dainese’s visionary itineraries into real journeys, managing every aspect — from logistics to participant coordination.