ATPI is pleased to announce the appointment of Zara Higgins as General Manager for Saudi Arabia, effective immediately. In her new role, Zara will work in close collaboration with Lynn Coutts, Managing Director for the Middle East, to drive ATPI’s strategic growth and operational excellence across the Kingdom.
Zara brings a wealth of experience and leadership to the role. She began her journey with ATPI in 2013 as a Junior Account Manager and has since risen through the ranks to become General Manager for Scotland. More recently, she was appointed Head of Energy, a role in which she has demonstrated exceptional leadership, strengthening ATPI’s presence in the Energy sector and championing a people-first culture.
Zara will continue to lead ATPI’s global Energy strategy alongside her new responsibilities in Saudi Arabia, where she will focus on supporting the development of this dynamic and rapidly evolving market.
Being appointed to lead the operation in the Kingdom of Saudi Arabia at such a transformative time is a real privilege,” Zara commented. “This is an incredible time to be joining the business as Saudi Arabia is a market with significant opportunities, innovation, and ambition. I am committed to supporting our team, clients, and the industry with cutting-edge travel solutions, through investing in local talent and technology. My ambition is for Arjaa ATPI to lead the way and transform the business travel sector across the Kingdom’
We are confident that Zara’s leadership, deep sector knowledge, and commitment to collaboration will further strengthen our presence in Saudi Arabia and contribute meaningfully to ATPI’s continued success in the region.
Please join us in congratulating Zara on her new role.
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