ATPI reveals refreshed global identity
Published on 2019-04-30
Following substantial growth in recent years, the leading travel and events management business, ATPI Group is launching an evolution in its global brand.
2019 marks a significant milestone as ATPI amasses a century of experience in the marine and energy sector, and the specialist division embraces its new name, ATPI Marine and Energy, replacing ATPI Griffinstone.
In a cluttered and competitive TMC world swamped with jargon, ATPI is setting itself apart. The company has launched a new website (www.atpi.com) articulating ATPI’s core brand ethos of ‘Delivering What Really Matters’ to every individual one of its clients. The refreshed identity creates clarity and better demonstrates ATPI’s breadth of expertise in its specialist sectors.
The updated brand structure also introduces a more coherent incorporation of Direct ATPI Global Travel, the joint organisation with US based Direct Travel which focusses on providing flexible corporate travel solutions to mid-market multinational companies.
Andrew Waller, CEO, the ATPI Group commented:
“We’re proud to celebrate our centenary year and we’re confident that our refreshed identity simplifies who we are and how we deliver what really matters to our clients. The evolution of our global brand allows us to better showcase our specialisms to the world.”