Sponsor Activation
Finding the perfect balance between communicating your message and creating a memorable sporting experience
Using our decades of industry experience to meet the challenge of successfully sharing your brand values whilst providing unforgettable memories, ATPI Sports Events translates your sponsorship strategy into a robust activation plan that delivers tangible results for all stakeholders.
Create sponsor activation programmes that excite and engage your audience
Successful sponsor activation can only occur when the goals of the sponsor and the needs of the audience meet, which is why ATPI Sports Events’ specialist team take the time to truly understand the requirements of our clients in order to deliver a tailored programme that delivers.
Thanks to our experience as a partner of national and international sports federations and our role as the official hospitality agency for the Common Wealth Games and the Volvo Ocean Race, ATPI Sports Events has developed a method that provides insight, control, creativity and expert implementation.
Insights for Sports Events
What ATPI Sports Events did when one of the biggest sporting events in the world was postponed
We talked to Kevin Perrin, Head of Commercial & Sports Relations at ATPI Sports Events, based in Canada and Ellen de Weijer, Senior Project Manager at ATPI Sports Events, based in the Netherlands, to find out how they and their teams have dealt with all of the uncertainty that has surrounded one of the biggest sporting events in the world for the last year.
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How ATPI managed travel and event logistics for the Canadian Olympic Committee
With 447 athletes all set to travel to Lima, the challenge for ATPI Sports Events was set...
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Vestas appoints ATPI Sports Events as activation partner for Formula E sponsorship
"We are now even more motivated to take our partnership to the next level and make the 2021 season a huge success"
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Successful PR and sponsor activation for Brunel at Volvo Ocean Race
Find out how ATPI Sports Events established a connection through an unforgettable experience with Brunel
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Providing stress-free global travel to world tournaments: GB Speedway Team
Discover how ATPI Sports Events removed the stress of travelling to global competitions for the GB Speedway Team
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Pyeongchang 2018 Olympic Hospitality for Canadian Olympic Committee
Find out how ATPI Sports Events created an unforgettable experience for the Canadian Olympic Committee
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Sponsor Activation
