Sponsor Activation
Finding the perfect balance between communicating your message and creating a memorable sporting experience
Using our decades of industry experience to meet the challenge of successfully sharing your brand values whilst providing unforgettable memories, ATPI Sports Events translates your sponsorship strategy into a robust activation plan that delivers tangible results for all stakeholders.
Create sponsor activation programmes that excite and engage your audience
Successful sponsor activation can only occur when the goals of the sponsor and the needs of the audience meet, which is why ATPI Sports Events’ specialist team take the time to truly understand the requirements of our clients in order to deliver a tailored programme that delivers.
Thanks to our experience as a partner of national and international sports federations and our role as the official hospitality agency for the Common Wealth Games and the Volvo Ocean Race, ATPI Sports Events has developed a method that provides insight, control, creativity and expert implementation.
Insights for Sports Events
How has the sports fan experience evolved in recent years?
Regardless of wider circumstances, sports fans across the globe have a passion for attending live sports events; whatever the competition, they will always entice fans through the gates - but the manner in which we enjoy our sporting events is constantly evolving and the Covid-19 pandemic has had a significant effect on how we engage with our favourite teams and athletes.
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Could the sports industry become one of the world’s biggest sustainability influencers?
Sports has always been widely perceived to generate social impacts. When you consider a sports influencer, you think of designer fashion, exercise regimes or even socialising habits, but what if this powerful machine could use its influence to encourage a more green conscious generation?
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What ATPI Sports Events did when one of the biggest sporting events in the world was postponed
We talked to Kevin Perrin, Head of Commercial & Sports Relations at ATPI Sports Events, based in Canada and Ellen de Weijer, Senior Project Manager at ATPI Sports Events, based in the Netherlands, to find out how they and their teams have dealt with all of the uncertainty that has surrounded one of the biggest sporting events in the world for the last year.
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How ATPI managed travel and event logistics for the Canadian Olympic Committee
With 447 athletes all set to travel to Lima, the challenge for ATPI Sports Events was set...
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Vestas appoints ATPI Sports Events as activation partner for Formula E sponsorship
"We are now even more motivated to take our partnership to the next level and make the 2021 season a huge success"
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Successful PR and sponsor activation for Brunel at Volvo Ocean Race
Find out how ATPI Sports Events established a connection through an unforgettable experience with Brunel
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Sponsor Activation
