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Vestas extends contract with ATPI for Formula E 2022 Sponsorship Activation

Published:February 9, 2022

Renewable energy provider Vestas will once again work with ATPI Sport Events to activate its Formula E sponsorship in 2022. The contract includes hospitality management, programme design and guest communications for the 8th season of the ABB FIA Formula E Championship.

ATPI Sport Events will continue to focus on activating sponsorship for commercial stakeholders and employees of the company. 

John Bergmann, Commercial Head ATPI Sports Events said, "Despite the pandemic, we look back on a successful partnership and activation. Although we were not able to do anything like what we had planned in terms of volume and content due to international and local restrictions, we were able to host several successful events and races. An important ray of hope is that the guests who were able to come, were incredibly enthusiastic about the experience on site and the communication around the events. Quality over quantity, so to speak."

Magnus Bach, Vice President Global Marketing, Brand & Channels at Vestas said, "We are delighted to have a partner like ATPI whose flexibility and expertise enable us to make the most of challenging circumstances. We will  keep on working with ATPI and go for a fantastic result in 2022 with the Mercedes EQ Formula E Team."