This summer was one of seismic proportions, as Europe’s finest took to the hallowed turf and battled it out in the beautiful game. The event did not disappoint, from start to finish, it broke every record in the book and provided viewers with an entertaining experience. Held across England, the UEFA Women’s EURO 2022, saw 16 countries face-off with one eventually being crowned the champions.
With games dotted around the country from the sunny south coast of Southampton to the music capital of the north, Manchester, the occasion gripped the nation for a month. In this case study, we reflect on how we worked together with Just Eat Takeaway.com to deliver flawless hospitality and the ultimate experience at one of the summer’s most sought-after events.
Challenge
Having recently signed an agreement with UEFA to become a Women’s football partner, the partnership kicked off with all four UEFA competitions including the Europa League Final in Seville, the Champions League in the playing season and the European Championships this summer just gone.
Just Eat Takeaway.com were tasked with providing their guests flawless hospitality experiences across the tournament. Wanting to provide an unforgettable experience, Just Eat Takeaway.com turned to ATPI, experts in travel and event logistics, as well as corporate hospitality around major sporting events, to find a memorable solution.
As the event was held in multiple cities, across multiple stadiums, with multiple fan zones, for a month, this presented both a logistical and creative challenge.
When asked why Just Eat Takeaway.com turned to ATPI to provide a seamless solution, they replied ‘this was down to the trust we built together in previous projects like the Champions League and Europa League final’
Solution
ATPI provided a tailormade travel and hospitality service bespoke to Just Eat Takeaway.com’s guests in multiple locations and circumstances.
Personal travel planners were always on the ball from registration, ensuring a seamless and stress-free experience. The key to the success of the service.
A specific challenge was the logistics of London and the final being held at Wembley Stadium. Those that do not live in London assume that Wembley is an easily accessible location from central London, however this is not the case. London has a very intricate public transport system, traffic problems and is rather vast in terms of size, not to mention that the airports are dotted on the outskirts.
ATPI provided an efficient solution to this, ensuring that all of Just Eat Takeaway.com’s guests were able to get from the airport to the stadium via the hotel hassle and stress-free, allowing them to enjoy the spectacular occasion and be a part of history.
Result
ATPI have provided Just Eat Takeaway.com with multiple travel and events solutions across the year just gone and this result met and exceeded expectations.
Just Eat Takeaway.com’s guests were provided with an enjoyable, memorable and unforgettable experience without having to think about any of the logistical or practical matters.
The level of attention to the whole experience surprised many guests and they left with only positivity and memories.
“Our UEFA partnership a key driver to further build strong business relations. The decision to use ATPI as our travel and events partner has yet again paid off. The attention to detail across the board was phenomenal and provided our guests with an unforgettable experience.”
Robin Clark Senior Director of Global Partnerships Just Eat Takeaway.com
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