Sponsor Activation
Finding the perfect balance between communicating your message and creating a memorable sporting experience
Using our decades of industry experience to meet the challenge of successfully sharing your brand values whilst providing unforgettable memories, ATPI Sports Events translates your sponsorship strategy into a robust activation plan that delivers tangible results for all stakeholders.
Create sponsor activation programmes that excite and engage your audience
Successful sponsor activation can only occur when the goals of the sponsor and the needs of the audience meet, which is why ATPI Sports Events’ specialist team take the time to truly understand the requirements of our clients in order to deliver a tailored programme that delivers.
Thanks to our experience as a partner of national and international sports federations and our role as the official hospitality agency for the Common Wealth Games and the Volvo Ocean Race, ATPI Sports Events has developed a method that provides insight, control, creativity and expert implementation.
Insights for Sports Events
Navigating Long-Haul Travel as a Performance Athlete
The life of an international athlete is one marked by constant movement, and the challenges of long-haul travel, jetlag, and different time zones can significantly impact performance.
Read moreBritish Wheelchair Basketball's Seamless Travel with ATPI
Read moreCreating an unique hospitality experience for the Invictus Games 2023
Read moreATPI Events reflects on a great edition of The Ocean Race 2022 - 23
Read moreATPI's Secret to Success in the Champions League Final: Blending Technology and Human Connection
ATPI Events is the ultimate game-changer when it comes to organising hospitality programs and unforgettable guest experiences at major sporting events like the Olympics, The Ocean Race, and UEFA competitions such as the coveted Champions League.
Read moreDelivering what really matters: ATPI and Clipper Round the World Yacht Race
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Sponsor Activation