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Vestas appoints ATPI Sports Events as activation partner for Formula E sponsorship

Published on 2019-09-16 09:00:00

Vestas, a global leader in sustainable energy solutions, joins the Mercedes-Benz EQ Formula E Team as a Principal Partner for the upcoming ABB FIA Formula E Championship season  with immediate effect. To activate this sponsorship for its various target groups, Vestas has appointed global travel and event specialist ATPI Sports Events. ATPI will be responsible for hospitality management, programme design and guest communications during the upcoming racing season.

Jurrie van den Berg, general manager client services, ATPI, said:

We are proud that Vestas has chosen ATPI Sports Events as a partner. This is a prestigious, international project that fits in seamlessly with the strategic direction that we have taken as ATPI Sports Events, which focusses on the international B2B market. The appointment further bolsters our international client roster and builds upon our successful involvement in Formula E."

Magnus Bach, vice president global marketing, Vestas, commented:

In our partnership with Mercedes-Benz EQ Formula E Team, the hospitality programme – targeting our commercial stakeholders and employees alike – is the backbone of our engagement. It is of critical importance for us that it delivers on objectives, every time we execute. With that in mind, it is only natural that we drive this project with our trusted partner, ATPI. Having worked closely together in the 2017-18 Volvo Ocean Race, we are excited about embarking on this new chapter together with ATPI, whilst drawing on their vast experience and expertise in large international events.”

ATPI Sports Events has extensive experience in delivering travel, events, corporate hospitality, ticketing, branding and sponsorship activation for leading events and sports brands around the world.