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ATP International Group today announced the appointment of Siren as its UK PR representative agency to handle trade, corporate and business to business activity, commencing this November. Siren, one of the leading specialists in leisure, travel and retail, was awarded the brief following an intensive search by ATP for a UK agency to support its recent expansion.

ATP is one of the world's leading travel management companies with an annual turnover in excess of £190 million in the UK and €750 million worldwide. Siren's brief is to drive greater awareness and recognition of ATP amongst key audiences.