A Championship Event


Heineken International


The UEFA Champions League Final is the biggest event in European Football. Since 2007 ATPI Corporate Events has been involved in the organization of the Final hospitality event programme for Heineken in Athens, Moscow, Rome and Madrid. 2011 saw the final being held in London at the iconic Wembley Stadium. ATP was part of the organising team for this two day event.


The team existed of ATPI Corporate Events together with TBWA/Brand Experience Company (the sponsor management company of Heineken) and the international sponsoring department of Heineken. For this two day event over 1,200 Heineken customers flew from all over the world to enjoy a unique experience that combined championship football with the highlights of London.


Want to find out how we successfully delivered this event? Request the full case study

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