Tupperware the Netherlands
To expand sales of Tupperware products by providing motivational trips for the client’s staff. The participants were the distributors of Tupperware products in the Dutch market. The objective had to be appealingly translated into an incentive, a reward in the form of a trip to an attractive destination. The trip had to be surprising and inspiring and to offer something special in terms of destination and execution.
For every trip, ATPI Corporate Events creates a look and feel that relates to the destination. The design and creative department developed an event logo, a trip theme and a programme booklet for the trip. The communication phase thus played an important role in this incentive. This brings the objective of the trip (or the sales target) to life with the distributors, and this is subsequently reflected in sales.
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